Soundcloud is a new social media platform where artists, musicians, DJs, fans and producers can all meet each other and share music. Have you ever wondered how Soundcloud helps new artists? It all starts with a simple registration, one like many other social media websites.
You can then get help finding your first fans with our Soundcloud plays service, or go it alone with these tips to guide you along. Read on and you just may find yourself with more fans than you could ever fit into the last venue you played. Read through the whole article for a bonus track at the end!
Examples of successful artists on Soundcloud
With 20 million registered users, and 1.5 million new ones every month, a successful career can be started or built on Soundcloud. Soundcloud allows you, the new artist, the chance to reach people who want to hear new exciting music. This is done on a platform that is easy to understand and setup.
There have been some very familiar names which made use of Soundcloud to greatly increase their exposure. With the right talent, some work and the right advice you too can see success just like:
- Owl City
- Regina Spektor
- Foster the People
And a host of other bands who have used innovative ways of sharing their music to begin and enhance their successful music careers.
Sharing on Soundcloud
Social media is all about sharing. If you’re not sharing new content with your users they will not stick around. Be sure to share new music with them frequently. Here are a few ways to share:
- You don’t have to share polished studio tracks! Put out a demo, tell people it is a work in progress and ask for feedback.
- Add audio talks where you discuss your music, the music you listen to and even answer fan questions.
- Record a tour diary and upload while you’re on the road and too busy to record new tracks.
- Plan out a schedule of when you want to update and keep to it. If your fans expect an update at a certain time they will start to show up to check you out.
The social web is all about being personal and updating regularly. A static page will gather dust like your dad’s old record collection when the turntable is broken. Regular sharing shows that you’re a new artist who is creative and hungry to show it off. A producer will notice this hard work.
Bridge the gap between the online and offline world
Reaching out and touching your fans in their personal lives creates a link that a ‘play’ button alone can not mimic. How can you make this connection? Here are some examples from famous artists who use Soundcloud:
- Foo Fighters – hid a phone number in one of their videos. When fans dialed that number they found a message from lead singer Dave Grohl asking fans to comment on the video. They then published the best messages.
- 50 Cent – put out a freestyle rap with a sample and a kick drum to allow his fans to finish the track. His fans were able to sit at home and make his music!
- Imogen Heap – Had a similar idea where they allowed fans to record random sounds that they used as ‘seeds’ to inspire their own song. Their fans sounds featured in the song.
- Moby – Paired music and images to create his ‘Destroyed’ microsite. He joined up with Instagram and SimpleGeo and allowed fans to submit their own ‘#destroyed’ photos, which they took themselves out in the offline world, to create an interactive map.
These are a few examples of what any new artist can do to build their fan base. One new idea, one new interaction at a time, and you can go from small time to noticed.
Join groups and network
The easiest way to network is to join groups that are relevant to your genre and participate. Don’t blatantly advertise. No one pays any attention at all to messages like: “Hey, check out my new band. We’re awesome.” Those are ignored. Discussing real musical issues, with intelligence, thought and your personal insight, is sure to get people clicking on your account to see what you’re all about.
Giving an honest effort to these suggestion will help any new artist on Soundcloud increase their fans and be a great booster of their musical career. Your next fan on Soundcloud may be the producer or agent that breaks your career wide open.
As promised, here’s your bonus track. It’s a Fiddy song, so expect NSFW language: