YouTube business accounts are becoming more popular every day with businesses looking to market their products and services in new and creative ways. While uploading a video or two can garner you a few hits, and possibly drive some traffic your way, how can you optimize your YouTube business account? What techniques can you use to garner the best results?
To succeed on YouTube you must first know what your goal is. Here are the points you’ll want to consider before you sit down and hit record so that you have a great YouTube strategy for your business in place. This will help you drive views, increase your subscribers and propel your conversion goals.
1. YouTube business account tip 1: Discover how your business fits on YouTube
Most businesses have some sort of visual interest to them. Manufacturers can show a ‘how it’s made’ video for each of their products with demonstrations of then how to use them. Retail stores can shoot videos of products for upcoming promotions or hot items.
Not all companies and businesses fit on YouTube. Those that offer services can have difficulty creating engaging content that sells. A way around that, say if you’re an after-school teacher, is to offer videos demonstrating your skills. Is that engaging enough to warrant the time? That’s up to your creativity.
Without a solid plan for your visual presentation, it won’t matter what you do from here on out. You could try a YouTube views package from us to move things forward now, long term your natural viewers are going to want a consistent and unique visual presentation.
A related article: Creating a Successful YouTube Business Channel with 5 Easy Steps
2. YouTube business account tip 2: Are you going to support your current customers or attract new customers
The most common use for YouTube is to attract new customers through product demonstrations. They can see with their own eyes how the product works, become interested in obtaining it, and then you direct them to your website through a URL link.
Using YouTube to engage your current customers is accomplished by providing additional information and support. Videos on how to assemble and use your product can be much more helpful than a text based set of instructions. What benefit is there for you? One video can cut down on your customer service calls from confused customers!
Home Depot do a great job of supporting their customers with their “How to” videos. This type of content can also draw in new customers as they want to learn how to use products that are sold at your store.
3. YouTube business account tip 3: Choose whether you want to inform, educate or entertain
The most successful YouTube business accounts do either of these 3 for their customers: inform, educate or entertain. Each has it’s own strengths and drawbacks which we’ll look at next.
Informative YouTube videos: Videos that are informative will show your customers details about a specific product, company, industry or just topics that customers are interested in. A landscaping company can offer videos that show their work before and after. Your manufacturing company can talk about the latest developments in the industry.
Educational YouTube videos: This video style s of the ‘how to’ variety. It will usually offer step by step instructions on how to do something related directly to your industry. A hobby shop can show a step by step guide on how to piece together a popular item. Anyone in the music industry could produce a video on how to play ‘Smoke on the Water.’
Entertaining video on YouTube: These are the videos most likely to go viral, and the most difficult to produce. Creativity doesn’t come cheap or easy (ask my editor!), and inspiration can be a long time coming. If you have an entertaining idea be sure to run it past your colleagues, employees and maybe even customers. Be sure that your YouTube video is entertaining because people are laughing with you, not at you!
If you’d like an excellent example of an entertaining YouTube business account video, that people laugh along with, check out the video at the end of the article. It’s from the fine folks at Blendtec, the best blender marketers in the online world!
Taking the time to offer your customers something useful, the ‘evergreen content’ that can be up for years, will build long term success. Go with the soft sell, add value to the lives of your customers by avoiding traditional marketing techniques, and you’ll be on your way to creating a successful YouTube business account.