SoundCloud is a new promotional tool for bands, solo artists, rappers, DJs, and any form of musician. Finding new ways to promote on SoundCloud, and best show your brand of music off to people, will help ensure that your online marketing plan doesn’t stagnate or fall flatter than a loose E string.
Here are some important tips on how you can promote on SoundCloud, raise your profile, and become more famous than a dead rock star.
Look good with high quality artwork
The album cover is a time honored eye catcher for musicians the world over. Having that edge of great art, rather than some unrelated image, or worse, nothing, can do what everyone says you shouldn’t do – judge a book by its cover. The artwork you use is your ‘cover.’ You’ll need quality art that looks professional to get that first click from a new fan.
All of the tips below on how to promote on SoundCloud center around digital tricks. This is your one big artistic statement, outside of the music, to impact how well your music is received on SoundCloud.
Always fill out your tags and metadata when you’re trying to promote on SoundCloud
SoundCloud continues to work on their search. Finding new artists is the whole point of SoundCloud. Helping artists find their next fans in the digital world is all about metadata and tags. These are the pieces of information that the SoundCloud search engine uses to determine if your music is what someone is searching for.
Always be sure that you are filling these out honestly. To promote on SoundCloud with metadata and tags successfully you must not spam people or lead them to thinking your music is one thing when it is another. That’s a quick way to lose interest from people, even if they were looking for you in the first place.
Promote on SoundCloud by sharing drafts and works in progress
Everyone loves to see how the magic is made. Let your fans see your creative process by giving them a glimpse of songs early in their development. Not only will this help you out as an online marketer of your music, but it can also help you creatively. This is your chance to get direct feedback from your fans and new listeners before committing a song to a studio recording.
As with all things in the digital world, you have to stay fresh to stay on people’s minds. These translates to regular content being posted. You can promote on SoundCloud easily without having to have a completed song ready all the time with this tip.
A number of artists have found success this way with the help of buying SoundCloud plays from us. They have their great demo tracks ready, and upload them. They then have us give these not quite polished tracks some play, and when their fans see the plays going up they are sure ot check out what’s going on. It works for old and new fans alike!
Related Post: How to Rapidly Increase your SoundCloud Downloads
Post your new SoundCloud tracks on all other channels you control
Posting your music to people already on SoundCloud is one thing, but you no doubt have many other social media outlets which you control. Find the peak times for your timezone to post, and even post for multiple timezones if you have fans all over the world. Send your content out on these peak times so it has the maximum reach possible. This helps keep your song in people’s feeds at the best time for the longest amount of time possible before it is buried in their newsfeed.
Not only will this help you promote on SoundCloud but it will also provide content for your other accounts. You’ll be promoting on SoundCloud, Facebook, Myspace, Twitter and anywhere else your band rocks out!
Thanks to artists on SoundCloud who shared their expertise on the subject for inspiring parts of this article!
As a bonus for reading all the way through this article, here’s a successful artist on SoundCloud doing his thing:
Feature image via NatBasil / Shutterstock