Out of all the places you could get social media tips, the last place you’d expect to look is celebrities. They have lots of followers because they’re already famous, right? Well, yes and no. First, some celebrities built themselves purely on social media. There are also plenty of famous people, but not all of them are good at social media. Some are downright bad.
There are, however, a number of celebrities who are using social media as a way to market their personal brand. They’re excellent marketers, building an audience, and you can learn some of their simplest social media tips in this article for your own marketing goals.
Getting social media tips from famous celebrities
Not every celebrity is an exceptional social media marketer. One of the worst I’ve come across is George RR Martin. Here’s his first, and so far best, tweet:
I don't tweet all that much, please check out my live journal page. 😉 #myfirstTweet
— George RR Martin (@GRRMspeaking) June 9, 2014
All of his other tweets are about four words long and contain one link. The tweet above didn’t even have the link to his (admittedly good) LiveJournal! But, wait. LiveJournal is a type of social media, in its way. Is George not a bad social media marketer, and is instead playing to his strengths and realizing each platform is different? I’d say yes!
The first social media tip you need to know is that each social media platform is different in it’s style of content, audience expectations, and how often you should post. A brief summary:
- Twitter is hyper-current. A brand posting 4 – 6 times a day can be expected. Tweets generally last for a very short time, which is why it’s so important to get Twitter retweets as quickly as you can.
- Facebook is friends sharing information with one another. Brands generally post once a day, and their posts can stay relevant and be viewed all day long.
- Pinterest is all about connections. Brands tend to post daily, or slightly less, while the pins they create can stay relevant for weeks, even months at a time as people come back to visit your Pinterest boards over an over. The power of repins is a reason why our Pinterest repins service is so popular. Every step you take to push for repins is a step in the right direction.
- YouTube is the video sharing King. Brands tend to post 2 – 3 times a week, with some exceptions. Videos have a very long lifespan as they can be found in search for as long as people are looking.
- SoundCloud could be the perfect fit for your weekly podcast. The tracks on there have a long shelf life, but once a week for a podcast is generally enough.
- Vine is, perhaps, the most immediate of social platforms. It’s all about what you’re doing right this second and sharing it right away. It’s difficult to say how often brands use it since it’s so young. Experiment with once a day and see if you can increase that frequency.
The reason that there are so many different social platforms is because they are used, and meant for, different purposes. You can’t expect to use the same content on one as on another. Here’s a typical tweet directly from the thumbs of Nicki Minaj:
Grizz, you are such an incredible human. Thank u for being a part of my team. We love u. Happy birthday. @GRIZZLEEMUSIC (my Jewish brother)?
— NICKI MINAJ (@NICKIMINAJ) September 30, 2015
All text, a silly emoticon, and a direct message to a real friend about what’s going on right now. That’s Nicki using Twitter like a pro. Her Instagram account, however, reflects that she’s not a one trick pony:
Just her and her crew, hanging out backstage or chilling wherever. She uses minimal text in most of these posts, usually only using text to mention products she’s wearing, or to link to magazine articles. Failing that, she just makes a silly comment. If you’re going to follow any of these social media tips, make sure it’s this one right here where you start to consider the differences in the social platforms.
When you give up, your fans give up
I know, some days the very hardest thing about any job is just showing up everyday. But on social media, you have to be there. This is because social media marketing, at its core, isn’t marketing at all. It’s relationship building. If your social media marketing takes too long between messages, or if you outright ignore your account for even as short as a week, you could lose all of the relationship points you’ve built up with your fans.
I recently wrote how Katy Perry is the most successful Twitter user in terms of number of followers. It is October 16 as I write this. She has tweeted 19 times, and retweeted once. A little over once a day fans know that they’ll get a little something from her. It could be a fun photo from her current tour:
— KATY PERRY (@katyperry) October 12, 2015
Or it could be some words about what she has been up to:
I stomped so hard tonight I think I made me own teeth move ? #theprismaticworldtourpuertorico #149
— KATY PERRY (@katyperry) October 13, 2015
Either way, fans know that she’ll be there for them.If you want to get more followers, especially after using our social proof enhancing Twitter follower service, you need her level of consistency. This is how your fans and followers will need to feel about your brand if you’re going to get your social media marketing really moving forward. Establish a pattern for how often you post, and keep at it. Your fans want to count on you for entertaining content, don’t let them down!
Acknowledge that your fans exist and interact with them
If you’re following these social media tips you may not that the big thing about them all is that they put the ‘social’ first. In order to really build a relationship with your fans you need to speak with them as nearly often as you post content to them.
Perhaps the best celebrity for this on social media right now is Taylor Swift. She frequently posts on the photos on updates of her fans when the situation warrants. As far as anyone can tell, it really is Taylor herself doing this, using her confirmed accounts, with no help from an assistant.
There’s an entire Instagram account dedicated to Taylor noticing her fans. Here’s a few:
I want a Polaroid camera the pictures always turn out so cool
I wish all of the best of luck in school especially to those going to a new school this year, good luck everyone !!!
basically taylor named @treacherousswiftie pig last night on tumblr
She takes 3 seconds to like photos, she makes serious comments, she makes silly comments. She does it on Twitter, Instagram, and Tumblr. Every single time she does this she creates another Swiftie for life.
Yes, she likely has some scraper tool set up, or even a simple Hootsuite search on her name, to find all these comments about her. But she puts in the effort, especially on random posts that have nothing to do with her, like the Swinebow. If your brand can’t even do this when your fans comment directly on your own posts, and a 25 year old pop princess touring the world can find the time, you’re failing your fans.
You’re being social, not promotional
We all know that celebrities have movies, TV shows, and products to sell. The best ones at social media don’t shove this down our throat. One of my favorite examples of a celebrity who acts like a person on social media, rather than a pitchman, is Seth Rogen.
He has a new Christmas movie coming out this year. Yes, he tweeted a picture of the promo poster, but he also took the time to engage with his fans about it.
What are your favorite Christmas movies? Mine are Home Alone and Die Hard. #TheNightBefore
— Seth Rogen (@Sethrogen) October 15, 2015
He even took Taylor’s route and responded to replies on that tweet. The thing here is that he’s putting out his next movie, while not putting out his next movie. This is a tactic you can use for your own branded social marketing quite easily. Have a new shoe coming out? Discuss the favorite jogging locations of your fans. Looking to push a new lounge chair? Ask your fans what they like watching on TV while lounging in their current chair.
You need to start looking at your products as more than things you sell. You need to look at the social side of them and how they can be part of conversations people actually want to have.
And besides all of the promotional stuff, every now and then you just need to keep it real and not promote anything at all:
Accepting that I wear size 38 jeans is one of the best things that ever happened to me.
— Seth Rogen (@Sethrogen) October 2, 2015
Feature image via tomasso lizzul / Shutterstock