The holiday season always seems to bring out the best in online marketers. As the best holiday ads 2015 edition here on Devumi will show you, that has certainly been the case this year!
These five ads did their best to incorporate Internet specific tactics, holiday marketing, hashtags, and social integration to create truly memorable content. Enjoy these ads as part of your holiday – we can’t be serious marketers all the time!
Best holiday ads 2015
Robert Dyas parody Rhett & Link
Being able to touch on just the right Internet mentality is tough. Using a parody, of a parody, is a marketing tactic which is difficult to pull off. Robert Dyas decided that they were going to parody this Rhett and Link video ad for their holiday video:
Have ever heard of Robert Dyas before? Neither have I! But this low budget video has done more to blow up their brand than anything else they could have possibly done! It’s just so unusual, so unexpected, so perfect for the Internet. Is it perfect for the holidays? Try and argue with over 680,000 views if you want…
Temptations’ Cats #SaySorry
There’s nothing like the chance to make your cat famous for a moment to inspire people to create content. Temptations have a never ending supply of user-generated content ideas to pull from. This year, they gave this one a shot:
And it lead to hundreds of tweets like these:
— may smith (@maysmith2003123) December 15, 2015
— Clinkorz (@clinkorz) December 13, 2015
— Gandalf (@ganddygram) December 12, 2015
As a marketer, you may be looking at these and seeing the low share numbers and wondering what the big deal is. The big deal is that I wasn’t joking. There are HUNDREDS of these tweets, with the tweets sent out by Temptations themselves receiving huge engagement numbers.
This campaign has shown what can happen for your videos, or your specific hashtags and brand mentions, when you have a group of users pushing you. This is why our Twitter sponsored mentions are such a popular add-on with our YouTube views service. Incorporate this tool into your plan for results that are better than you could hope for.
Coca-Cola’s ‘A Bridge for Santa’
It’s a Coca-Cola video released during the holidays, so you know some hearts are going to be tugged:
If your eyes did not get a little watery, you need to check with your doctor. Either medical for general eye health, or mental for general emotional health.
At four minutes and forty seconds long, this is obviously too long for TV. Coca-Cola created this video specifically as a piece of sponsored content, with it’s few tasteful product placements, which is going to be the future of marketing.
Scrabble’s ‘Anagram Christmas’
I will admit, as a professional writer, to showing some of my bias in this selection. Scrabble loves to play with words, I love to play with words, and in this video you see people doing just that – you can play with how you react to what happens this holiday season:
While this is a great holiday ad, it misses out on the huge opportunity of taking their video marketing into the rest of the social world. They don’t use a hashtag, they don’t push for shares, for comments, for people to subscribe, or anything!
I want this to be an example to you of how to create one of the best holiday ads, but also as an example of how not to market it. They have failed completely at creating a marketing campaign for the video, and it shows. The video has 143,000+ views when it could be closer to 500,000 with any sort of online marketing plan. I mean for crying out loud they don’t even link to their Twitter account on their YouTube ‘About’ page!
Looking on their Twitter page, there isn’t one tweet about this video. There’s no telling how well they would have done with an engaged audience, a little push from our Auto Engagements service, and a proper Twitter marketing plan. Instead we’re left with a great video that doesn’t meet its true potential. Someone take their YouTube password away from them like its the keys to your drunk Uncle’s car, and don’t give it back until they figure out that success on YouTube requires social media!
J. Crew works with Jimmy Fallon
One of the absolutely most ridiculous ideas I’ve ever heard, which still manages to make perfect sense, was this one from Jimmy Fallon:
That ridiculously awesome idea lead to this series of photos with J. Crew for their Holiday push:
There’s nothing like a little influencer marketing to get your holiday shopping out there. I personally hope that this becomes a trend. Because Jimmy’s right: Having your phone sticking out of your packet pocket is TACKY. A pocket square? Now that’s sartorial.
Their use of the #jcrewholiday hashtag also helped to incorporate this silly campaign into their larger marketing plan. At the time of writing this there were 447 Instagram photos using the hashtag. Someone who is really only a fan of Jimmy can see this, click on the hashtag, and become immersed in J.Crew’s entire Instagram holiday marketing story.
Best holidays ads 2015: Closing out the year
What better way to close out your year in social media marketing than with the best ads for the holidays? Share this with some other marketers who should be working, but wouldn’t mind learning a little at the moment!