The best SoundCloud accounts all share great music, there’s no getting around that fact. To grow your SoundCloud account to their level of popularity, there are tactics which you can use straight out of their playbook.
Let’s look at 5 popular SoundCloud artists who did a large part of their growth on SoundCloud. We will examine one great music marketing tactic they’ve used. You’ll be learning a little bit about my musical taste. Don’t like what I like? Don’t be a playa hater, keep reading and you will still learn!
How the best accounts on SoundCloud grew
OVO: Hitting viral home runs back to back
A large part of the reason why the OVO account has 2.1 million followers is because Drake is one of the label’s founders. The biggest name in the game is a huge draw. But one thing that the OVO account did well was seize a viral moment and take full advantage of it. Yes, I’m talking about the Meek Mill beef and this nearly perfect track:
Drake’s feud with Meek Mill was at its peak at the time this was released, making it the perfect moment to go viral. The track hit so hard Meek’s grandchildren yet to be born are going to enter this world bruised.
This tactic plays in with how SoundCloud is a good platform for hosting songs that you want shared. The platform was built with integrating social sharing being a top priority. People heard this track and shared it over and over and over. Now it’s at 139 million plays and Meek is nowhere to be seen.
Chance the Rapper: Giving you everything
Have you ever seen Chance perform live? He’s one of the most explosive performers out there with a reserved energy released at the exact right moments. His SoundCloud account is no different. When an album launches he drops every track at once. His fans don’t even know what hit them:
That is the entire track list for his most popular album. Chance’s approach to music is outside of the traditional model of selling as many albums as possible. He’s a performer and he wants you at his show, and buying his merchandise. Using this tactic will depend largely on how you approach music, and what your plan is for making some money.
Will this tactic work for you? I don’t know, it comes down to how you want to approach the business side of the music business. One thing I can say for certain though is that releasing an entire album on SoundCloud is a sure way to bring in more real followers after using our SoundCloud followers service to boost your numbers.
G Eazy: The first taste is free
If you’re not ready to release albums like Chance the Rapper, completely free, check out G-Eazy’s technique as it may work for you. When G-Eazy releases an album he puts the entire album up as preview tracks:
These preview tracks are mixed in with all of the complete (and free) tracks he has on his account. His goal is to push you to buy his albums, and enjoy his free music until you do. To be fair, the vast majority of his tracks are free and complete. This will keep people interested in his account until they’re ready to buy his album.
Empire: Collabo all the things
Empire is a record company, not a single artist. The label has come together with its best artists to create an account which keeps fans apprised of their best music. This will include tracks which are hosted on the Empire page, such as this hot track from Fat Joe with Jay Z on the remix:
While also sharing songs from their artist’s pages. Here’s a recent one they shared on the Empire account from Houston’s King, Slim Thug:
You need to work with your record label’s SoundCloud account in some way. This can work in either of the above ways. No record label? Talk to any one of the radio station and mixtape accounts you’ll find. They need your tracks to keep their audience engaged as much as you need to borrow their audience to grow your account.
Post Malone: Let them know what you’re about
Post Malone is one of those genre-spanning artists who like to dabble in a little bit of everything. A mistake he could have made was tagging himself in every genre he touches on every track, but that isn’t what he does:
When he releases a track with an Ambient feel, he tags it as such. When a track is more alternative rock, that’s the tag. And when he releases hip hop it’s labelled hip hop. Genre spanning artists out there need to take note of this.
It doesn’t matter if you had an R&B hit 3 months ago. If the song isn’t R&B now, don’t label it as such. I can’t count the number of times I’ve come across an artist who has labelled themselves as every genre under the sun on every track and completely alienated me. It’s called spam no matter where you do it.
What the 5 best SoundCloud accounts know
The 5 accounts above are to my personal musical taste. If you’re not a fan you can still learn to apply these 5 SoundCloud marketing tactics to your own account:
- Take advantage of viral moments to their fullest, and never get bodied like Meek Mill.
- Giving away complete albums is a way to build your SoundCloud account’s importance.
- Not willing to give it all away? Let people have a taste of your album using previews, and mix that in with lots of free tracks.
- Find the best SoundCloud accounts to collaborate with, they need you as much as you need them.
- Always use the right labels on each track, it doesn’t matter what else you do.
With these 5 tips for you to use, all you have to do to be one of the best SoundCloud artists around is have great music. You’ve got that covered, right? Of course you do.
**This SoundCloud article won’t feature a ‘favorite track right now’ as all of Devumi’s SoundCloud articles do at the bottom. This time, let’s go back up and listen to all of Chance the Rapper’s album. That is fire.