If you have been on LinkedIn for a while now, you will already know how hard it can be to offer your services to prospective clients. Moving from the initial public conversations to the more focused private dealings can be cumbersome. This could lead to your would-be clients losing interest in what you have to offer.
To tackle this LinkedIn has made a simple, yet powerful, tweak to its Direct Messaging feature.
Faster way from public to private conversations
When someone comments on your LinkedIn posts it opens up an opportunity for you to engage with them. This can lead to sales. Bringing that initial public encounter to a private conversation, though, will require you to reintroduce yourself and restart the conversation. The new Direct Messaging update lets you send a private message directly from the initial comment they had made on your post. This cuts down on the steps required to get them into a focused 1-on-1 conversation.
Another great thing about this new update is that it works well with the LinkedIn app. This means you can send your direct response to their comments via email, text, and other channels. You and the client will be able to carry on with the conversation without interruption, thus increasing your chances of a conversion.
Taking advantage of the new feature
Because of the ability to send messages to your clients from their comments, you can quickly engage them in a deeper conversation. Use the opportunity well by bringing additional information and insights to the table. Since the original comment stays shared in your direct message, you can use it as context on which to base the conversation on. This is also a great tool for dealing with unsatisfied customers.
You can also strategically use this new feature to generate further engagement on specific topics. By boosting the prominence of your profile through our network of Company Followers to quickly grow your account, you get to draw the attention of even more prospective clients. Once they start interacting with your content you can then quickly engage them in private conversations using direct messages.
The power of the updated Direct Messaging feature for increasing sales is not just limited to business-customer communications. You can also use it internally to coordinate with your sales team. By sharing an important comment that was made by a prospective client among your teammates, you can allow them to pitch in on how best to reach out to.
Connect with your prospects better with LinkedIn’s enhanced Direct Messages
At first glance, the change LinkedIn has made to its Direct Messaging features might not appear to be that important. But being able to directly message potential clients from comments on your posts paves the way for better-focused conversations and increases chances of making sales. Take advantage of it by:
- Providing additional information: By showing your expertise early on in the conversation, you get to maintain their interest. This helps increase the chances of a successful transaction.
- Drawing audience attention: Combining our LinkedIn Followers Service with the new direct messaging feature lets you better capture a specific set of prospective clients for your business.
- Sharing comments with your team: Let everyone in your sales team know what the clients are saying so they can come up with better strategies to reel them in.
Follow these strategies and you will soon find yourself engaging with more potential clients through LinkedIn.