Whether you are a professional or a business representative, knowing more about the people visiting your site is important for a variety of purposes. Now, LinkedIn is giving you that power via its new Website Demographics tool.
A new tool to keep track of website traffic
The new LinkedIn Website Demographics tool works by tracking specific lines of code added by LinkedIn users to their websites. It then uses these trackers to gather visitor data for your pages and connect these with the associated LinkedIn profiles.
The site then presents this data as anonymized insights.
The insights are subdivided into eight different segments pertaining to specific LinkedIn information:
- Job Title
- Job function
- Company size
Users can filter the data based on these segments. They can also refine the date range covered to get a clearer picture of visitor traffic.
LinkedIn says that the new feature will help businesses better focus their marketing and capture their desired audiences. It can also be used to refine their content and better engage that audience.
Getting the most out of LinkedIn Website Demographics
There are a few limits which need to be noted about the new Website Demographics tool:
- It only provides data for a page if it has at least 300 visitors coming from LinkedIn.
- The tool only measures page views and not unique visitors, This can affect how your data is interpreted.
- They present the data in percentages and not as actual numbers.
- You only see traffic coming from desktop users. This means that you won’t be able to track mobile users, even though they now make more than half of the users on the platform.
Despite these limits, Website Demographics is still a potent tool for keeping track of the traffic coming into your website. It can also be used to determine bigger trends amongst your stream of visitors. These trends will help you plan out the website content that would best cater to incoming traffic. From there, you can use Devumi’s LinkedIn Followers Service to boost your company profile further and attract a desirable audience to your site.
Be informed with LinkedIn’s Website Demographics
The release of Website Demographics comes in as welcome news for LinkedIn users wanting to get a better look at the audience they are catering to. LinkedIn has made many improvements lately, including:
- Being able to use multiple photos in one post
- The LinkedIn Content Insights quarterly report
- LinkedIn’s new Suggested Stories feature
- New LinkedIn profile suggestion tools
The Website Demographics tool has many potential applications, and is likely to be improved upon in the near feature. Take a quick look at it today and see the amount of info that it can provide you.