Engaging your audience using your LinkedIn posts’ comments section is a good way to capture their interest. The site has now launched its new Images in Comments feature that will take your comment responses to a whole new level.
A new way to comment
Released in June, the new feature lets LinkedIn users add images directly into comments they make on posts, just like this one:
Adding images to your comments is pretty straightforward – just click on the camera icon in the comments box and search for the image you want to add in the comment.
LinkedIn says the update gives users a more expressive way of conversing with one another. They added that incorporating images into comments will help users express their ideas better, especially when conversing in long threads.
The Images on Comments feature comes right on the heel of an improvement LinkedIn made with how pictures of different sizes and dimensions are displayed in news feeds. This is said to be part of LinkedIn’s effort to make its platform more image-friendly. It is also expected that the feature will one day have GIF support just like Direct Messaging.
Enhancing your personalized marketing effort
Many users will find a variety of ways to take advantage of the Images in Comments feature. Apart from providing more information in the comments themselves, you will be able to attach visual references like presentation slides, charts, and infographics that you can use to add context to your responses.
Users that will be able to take full advantage of the new feature are brands and people with marketing campaigns on LinkedIn. They will be able to showcase themselves by carefully selecting the images they include in comments. This, in turn, will draw the attention of your desired target audience. With Devumi’s LinkedIn Connections service, people like yours will be able to reinforce the initial impression your audience gets and then convert them into new connections.
Spice up your LinkedIn comments with images
LinkedIn aree a little behind other social media platforms in letting users include images in their comments. This is still a welcome addition to how brands and users can engage their audience. Use it to attract the attention of, and strike a conversation with, other LinkedIn users. You might soon find yourself growing very quickly on the platform, and in your career.