Pinterest is the hot new social media platform that allows users to ‘pin’ content to virtual cork boards. The inspiration comes from the family, or office, board that you have for your notes to others, phones numbers to remember, and those upcoming dates you can’t forget. Pinterest users use their virtual boards in much the same way as they are planning for activities in the future. The difference is that in the world of Pinterest those future plans are purchases they want to make!
This simple and enjoyable concept has lead to Pinterest being a keen new opportunity for social media marketers. Recent updates that have been released can help Pinterest business accounts grow their following and expose their products.
The new Rich Pins feature will enhance your Pinterest business account
Users are now pinning products that they like, everything from cars, to clothing, to televisions, while information about the product is displayed to them. What sort of information? Exactly the kind that will benefit your Pinterest business account:
- Prices of your products
- Where your products can be purchased
This feature, dubbed ‘Rich Pins’ by Pinterest, can help you get more fans, likes, and repins quickly. An even bigger bonus is that anyone who has pinned your Rich Pin to their board will be notified if you change the price – your sales and specials could skyrocket! A little boost from our own Pinterest repins service could really get your sales to the moon!
How to get Rich Pins for your Pinterest business account
At this time the only way that you can get Rich Pins for your Pinterest business account is by:
- Being part of the initial run of allowed topics – movies, recipes and products
- Prepping your website with metatags
- Testing to see if your Rich Pins work
- Applying to Pinterest’s Rich Pin program to get started
If this sounds complicated to you it would be best to speak with your developer!
Related post: 5 Pinterest Board Strategy Tips for your Business
The potential of the ‘Pin It’ Button for your Pinterest business account
Back in January of 2013, a small group of users were asked to test out a new Pinterest look. This was released in March and includes the ‘Pin It’ button. What is the ‘Pin It’ button and what can it do for your Pinterest business account? It is a button which allows users to pin items to their Pinterest board right from a website.
This means that it is now much easier for users to find something they like, which isn’t on Pinterest, like your newest product, and pin it to their board. A simple step by step guide has been set up by Pinterest to help users get the Pin It button.
Are you interested in adding the Pin It button to your website to greatly benefit your Pinterest business account? Simply follow this step by step guide in adding the Pin It button widget to your website.
Pinterest has had tremendous potential for online marketers since it first began. These two new features, which people are only now really using, can give your Pinterest business account an edge over the competition. Use the Rich Pins feature to drive sales to your website, and use the Pin It feature to drive web visitors to your Pinterest account!