Pinterest has been growing in importance as a place for businesses to connect with their current customers and find new ones. Finding your new customers, and pleasing old ones, on the social media platform can grow your business, promote new products and services and just make a buzz for your company.
That has the potential to increase even more as Pinterest announce their new Promoted Pins ad campaigns. It is still in the planning stages, and you can not pay money to get in on the initial testing, but you can get your business on Pinterest and start building your brand in preparation.
What is going to happen with the new promoted Pins on Pinterest
In a recent blog post from Pinterest co-founder and CEO Ben Silberman, he goes over the goals of their ad campaign on Pinterest with their promoted pins. He has four main points which I will quote here for you incase you don’t want to click over to the blog post:
—Tasteful. No flashy banners or pop-up ads.
—Transparent. We’ll always let you know if someone paid for what you see, or where you see it.
—Relevant. These pins should be about stuff you’re actually interested in, like a delicious recipe, or a jacket that’s your style.
—Improved. Based on your feedback. Keep letting us know what you think, and we’ll keep working to make things better.
From what he has said it looks as if their plan is to take pins that are already up, that are relevant and that meet the goals of their company and allowing businesses to promote those pins. No banner ads, no pop-ups, just your ability to create content on Pinterest that is useful – which you already need to be doing.
What promoted pins on Pinterest could mean for your business
If you hope to use promoted pins on Pinterest you have to be using Pinterest like a regular user. You can’t show up and buy a banner or buy a pop-up ad that directs to your website or other social media account. You have to already have useful content pinned up on the site that people will want to interact with.
In summary, promoted pins could possibly become a bit of a shortcut towards getting more followers on Pinterest. The catch is that you’re still going to have to put in the hard work to create content that is relevant and that catches the attention of Pinterest users.
The potential for this is that your content which is used a promoted pin can be pinned by users and spread quickly from there. So not only are you creating an ad, you’re creating valuable content that has the ability to spread itself even further through the typical means of social media.
You can’t re-pin a banner ad, and what’s more is who would want to? Start building your brand on Pinterest now to take advantage of this fast approaching opportunity!
Pinterest bade from Wikimedia Commons.