Pinterest marketing kind of took everyone by surprise. Who would have thought that this simple photo sharing platform would be so popular? If you’re telling me that you knew how powerful Pinterest marketing would be, you, my friend, are a better person than most marketers!
To maximize your Pinterest marketing potential, check out the statistics and tips below:
Pinterest Marketing can Drive Your Sales
Pinterest takes the image heavy appeal of Instagram and combines it with the short messages of Twitter. This has helped it become the social media platform that drives the most people to your website, resulting in conversions.
Pinterest boasts the second highest market share, second only to the too mighty Facebook. It also features the second highest conversion rate (second again to Facebook) at 1.16%. These are impressive numbers in the social media world, with everyone but Facebook trailing them.
Building trust with your Pinterest marketing plan
Best of all, Pinterest helps build that all important trust that social media marketers crave. Trust that turns into an average of $80 per order on Pinterest developed leads. That number outpaces Google. How do you feel about only worrying about your SEO campaign now?
There’s no question that Pinterest marketing is a powerhouse in the social media world. Here’s how you’re going to blow your competition out of the water, and go viral on Pinterest. For that extra push to get things going viral, try out our Pinterest service for more followers.
Your Pinterest marketing plan
Here’s how you are going to start building a following, and taking those followers and turning them into conversions, with your carefully crafted Pinterest marketing plan:
- Discover the content that your audience engages with. Look at your Facebook, Twitter, and any other online content and analyze the trends. Any time you see an upswing in likes, comments, or views, use that information to drive your Pinterest marketing plan. If you’re a sporting goods store that has better reactions to your basketball content – push some balls! If you’re a music shop that receives a bunch of comments on every hip-hop post – put your hands in the air, and wave them like you just don’t care!
- Get people excited to really build trust. Nothing builds gut reaction trust like a well pinned picture. It’s a similar concept to a service such as our SoundCloud Plays: Popularity breeds popularity! How can you do this naturally on your Pinterest account? By giving them “Pinterest Exclusive” looks at an upcoming product. Everyone loves feeling like they’re one of a few lucky people to know something. In fact, the only thing they may like better…is telling someone else about it!
Start doing Pinterest exclusive contests. There are few things that get people active on social media like a contest. This type of user generated content pretty much does all the work for you once you clearly establish what the contest is about, how to enter, and what they’ll receive. Don’t forget to use this opportunity to capture email addresses for promotions and contests you may do in the future. Just be sure to follow their contest guidelines!- Use Pinterest’s analytics. If anyone knew about the huge potential of Pinterest marketing, it was the creators of Pinterest. Their new analytics dashboard is meant for the marketer who wants to see how well their campaign is working with a key statistic being tracked: How many people visit your site from your Pinterest marketing campaign. As you grow and learn, this may be the key piece of information that takes you from being someone who posts on Pinterest, to someone who markets on Pinterest.
Many marketers use Pinterest, but few use it as well as they can. With some keen insight, research, and experimentation, you can maximize your Pinterest marketing efforts. This will start driving conversion numbers that exceed nearly every other social media platform, and even Google itself.
Feature image credit to MethodShop.
Pin and hearts image, and Pinterest ribbon, from wikimedia commons.
