Pinterest is one of the most exciting new social media marketing opportunities. Pinterest themselves are seeing this, and are working hard to help you create better Pinterest Promoted Pins all the time. But what can you, the ‘go get ‘em’ social seller do to help your brand create better Pinterest Promoted Pins? Read on to discover the basics, and then keep reading for some advanced notes in point form.
How to Create better Pinterest Promoted Pins – The basics
To start, you have to have a Pinterest for business account before you can even think about how you will create better Pinterest Promoted Pins. You will then need to verify your website, and enable their Rich Pins feature. You next step is to work on your visual, well, vision for your account. This visual strategy will have to include:
- How you will take high resolution images. You can’t create better Pinterest Promoted Pins with the camera on your iPhone 4!
- Design your images to be long and tall; better Pinterest Promoted Pins are taken as a portrait, not landscape layout, for my photo pals.
- Have the “Pin it Button” on your website to take advantage of the better Pinterest Promoted Pins that you’re creating on your website and blog.
- Make sure that Rich Pins are enabled, it isn’t going to hurt to double check.
- Add Pinterest widgets to your website to highlight what you’re pinned to your board.
Now you’re going to have to think about what it is you’re pinning, and which style of Rich Pin is best for your brand. There are currently five types of Rich Pins that you’ll be using to create better Pinterest Promoted Pins:
Each one has its strengths and weaknesses, but each one can apply to any brand if given the right circumstances. This is where you need to define your brand. Will you share helpful articles? Are you related to cooking in some way and want to add recipes? Can you create movies of your products, or will you just stick to Product Pins? Analyze what you need, and what you’re capable of doing well.
How to create better Pinterest Promoted Pins: What Rich Pins do
Rich Pins will help keep your customers informed of what you’re doing as far as sales and price adjustments go. For example, say that you have a sale going on with a popular pair of sunglasses. You change the price in the Rich Pin to reflect this sale. With this price changed, everyone who has pinned that Rich Pin to their board will be notified. Everyone will be able to see your description as the text can’t be changed (like it can be with a retweet).
Your next step with creating better Pinterest Promoted Pins is to, get this, start promoting them! You will do this in your store, right where it matters, by adding signs talking about products that are popular on Pinterest, and that are getting the most pins. This is where you start to build the social proof of your products in your store.
How you can start building your social proof online is by creating something like Target’s “Awesome Shop” section. Here, they group pins that are popular and getting repinned often. This creates even more interest – highlighting your strengths online is always a wise idea!
Advanced methods that will let you create better Pinterest Promoted Pins
Your Promoted Pins on Pinterest should add just as much value as any of your other pins. They should blend in seamlessly and not look like advertising. This is not the time to turn into a typical marketer – we’re still on social media where you need to build trust!
Here is where we get technical on the image side of things. You can try out our new Pinterest followers service to get your account started, but this is where you are really going to get your account active with an engaged following. I’m going to make them point form so that you can quickly refer back to them when you need to:
- Your optimal image ratio is 2:3 or 1:3.5. A minimum width is 600 pixels, things look bad outside of these guidelines
- Images should have lasting appeal, and should work towards satisfying as large of a segment of your target market as possible. Small, target advertising will work in some cases, but better Promoted Pins cast a large net.
- Promoted Pins which are collages should have no more than three images in them.
- Have a theme for each Promoted Pin, and try to connect them to other content which is not promoted, but within the theme.
- Using Rich Pins often is important. The extra data you can add can be crucial to your success.
- Don’t use hashtags in the image itself, it doesn’t do anything but add clutter. Put your hashtag in the text where it can do some good!
- Unless you sell picture frames, do not use frilly borders. They take up space that your pictures could use to tell a story.
Now for the more technical work on the written side of things:
- Lay text over the image to help tell the story quicker, and to save character in the description. Use the minimal amount possible to get the point across.
- Make the text large and legible enough for those small mobile screens.
- Your descriptions need to be informative first, compelling second, and need some call to action to motivate your pinners.
- Use the tagline and other relevant text to their full advantage. You never know exactly which words will inspire a repin or purchase. Hit as many buttons as you can!
- Ty to use text that lets your Rich Pins last forever, and avoid time sensitive data.
Armed with all of this knowledge, you should be able to go out right now and create better Pinterest Promoted Pins for your business. This can lead to more interaction with your fellows pinners, higher brand awareness, and will allow you the chance to take your social media into your store as you build social proof all over.
Pinteret board image from Wikimedia Commons.