All too many people think that it’s easy to get more Pinterest followers. Create some pins, create a board, and repin a few folks. Done. Right? If it were that easy it wouldn’t be worth anything!
How you can get more Pinterest followers who genuinely engage with and love your brand takes some work. To help you work the right way I’m going to look at five ways you can get more Pinterest followers, and meet your social media marketing goals.
How to get more Pinterest followers
Have your Pinterest profile verified
It’s amazing what a little check mark can do for your Pinterest profile. It is one of those little details that real Pinterest users notice, and you need to take notice of it too.
Verifying your Pinterest account is fairly simple to do. Pinterest shows you how in this article, but I’ll put the basic points for you here:
- Go to your profile and enter the “Edit Profile” screen
- At the bottom you’ll see where it says “Website Address.” Enter your website address, and click ‘Verify Website.”
- You will be able to verify you website with an HTML file or a META tag.
- Insert it in your website where appropriate.
You’ll know that it worked when you see the check mark appear next to your profile.
Take advantage of Rich Pins as often as is appropriate
Rich Pins are a type of Promoted Pin that is a free feature on offer from Pinterest that helps you promote your products even better. They also look great and catch people’s attention…why aren’t you using them already and skipping over this part?!?
There are five types of Rich Pins:
Each type of Rich Pin applies to different content styles. What they do is make sure that the product information isn’t removed or changed in the comment field. It will also display other useful content like prices, and stock availability.
Perhaps the best feature of Rich Pins is how anyone who pins one of your Rich Pins to their board will be notified when you change the price. Pinterest is where people go to plan future purchases. Help turn those into actual purchases with Rich Pins!
Here’s a Rich Pin from Nordstrom:
Increase your Pinterest engagement on your website
The best way to use Pinterest for business is to get your fans to do your work for you. The easiest way to do this is to make your website Pinterest user-friendly. With Pinterest users pinning your content, you get your name out there with little effort.
The Follow Us and Pin It widgets will allow you to make one-click pinning and following a possibility for your website. When a web surfer comes across your website and likes what they find, but doesn’t want to act now, they will typically surf away. I usually wind up on NFL.com. But having that Follow Us or Pin It button can capture that lead and keep them interested well after they read about how well Peyton Manning performed on Sunday.
Pinterest has been working hard to connect their service to your website in a number of ways. You can promote your:
This flexibility makes it so that you can promote your profile on your homepage, a specific board on the corresponding category webpage, and a specific pin on a product page.
Nike Women were wise to include their popular Pinterest profile along with all of their other social channels:
Basics color psychology matters as you optimize your images
Okay, that was enough technical Internet stuff for a moment. Let’s talk about the art of how you can get more Pinterest followers for a minute. Optimized images help you get more Pinterest followers due to simple theories about how colors are used online.
It works basically like this:
- People are much more likely to pin images that are bright, colorful, large, and beautiful. Warm colors seem to get noticed more often.
- The way that Pinterest is arranged makes it so vertical (portrait) images do better than horizontal (landscape) images.
- The ideal size is 730 x 1200 pixels
Simple? Yep! Difficult to master? It can be, but great images are the surest way to get more Pinterest followers that engage once you’ve used our Pinterest followers service.
Let’s do a comparison. I spend way too much time looking at basketball shoes on Pinterest. Specifically, the first generation of Nike Air Jordans. Let’s see what looks good and will get a repin, and what will be ignored when I do a search for that.
Here’s an image guaranteed to be ignored by me. Air Jordans are famous for being the first basketball shoes with colors on them. And this image goes black and white? Nope, bad idea:
Amidst a whole sea of shoes on all black or all white backgrounds, which look great and highlight the product, this is what caught my eye:
It’s unique, well lit, has a good layout, and still features the product. It could have been adjusted slightly for better sizing as it appears stretched out when clicked on.
Looking at both images you may notice that the black and white has more repins, comments and favorites than the one I like. This is due largely to the vast difference in profile size. Were the two accounts of equal size, I have no doubt that the colorful image would be much more popular.
Leverage your other social channels
As I said earlier, Pinterest is where people go to plan future purchases. Facebook is where people go to complain about people that are suppose to be their friends. Twitter is where people go to see what’s going on right now. Instagram is where people go to show what’s going on right now.
Getting your fans who are already on these other communities to join you on Pinterest should be your first move once you have everything lined up as far as your strategy goes on Pinterest. You already know that these people like your brand. Now move them somewhere you can better influence their buying behavior.
Even that big lumbering ape, the Devumi Gorilla, was smart enough to do this on Twitter as soon as we set up our Pinterest:
Follow us on Pinterest http://t.co/cBDqiJY8u2
— devumi.top (@devumi) March 3, 2014
We immediately saw people flock from Twitter to our Pinterest board.
You don’t have to tweet it out once and then give up. There are all kinds of reasons to urge people to go to your Pinterest and follow you. Here’s a funny way to get more Pinterest followers:
— London Perfume Co (@londonperfumeco) December 5, 2014
The devil made them do it? Promoting Pinterest exclusive deals is a more common way to get more Pinterest followers though. Either way, it helped push their message out about their Pinterest account again. On Pinterest followers = sales.