Vimeo may be a newer video sharing platform, but it is far and away the…second most popular platform to share video on. With the big competition over at the Google owned giant, the challenge to get more Vimeo views is always present.
We know that Vimeo is more popular amongst filmmakers and serious cinema lovers alike. Appealing to this audience so that you can get more Vimeo views takes a bit more finesse than the video sharing platform whose name shall not be spoken in this article. So read on for my tips to get more views on Vimeo!
Selecting the right categories for your Vimeo video
Every video on Vimeo has the option of selecting a few categories. Choosing the right one will help people find you when they browse videos by theme. You may be tempted to list it in every category even remotely related. If you do this, your Vimeo viewers may be tempted to include you on another list: a spam list.
Selecting the right categories is your key to get more Vimeo views, but not become spam. The options you have to choose from can include:
- Action + Adventure
- Kids + Family
- SciFi + Fantasy
- Short Films
You need to seriously think about where your video actually fits into this. If your thriller winds up in romance, and someone who wants to cozy up with their partner gets a non-stop scarefest, they will be annoyed and avoid your videos in the future. Don’t get lost in the quest to appeal to everyone so much that you wind up appealing to no one.
There’s no reason to only choose one category. You could very easily fit into animation, art, and comedy. Or Instructional, Kids + Family, Travel. Fitting into Comedy, Action + Adventure, and Romance? Maybe if your film combines Kindergarten Cop, Terminator 2, and the romantic parts of Junior. I’m pretty sure that combining all three of those Arnie movies is next to impossible though. But that doesn’t mean I can’t try to write the catchphrase for it:
“It’s not a tumour, I’m pregnant. Now come with me if you want to live.”
Get more Vimeo views by joining the right groups
Now, I don’t want to say that Vimeo is clique-ish. It does, however, have it’s groups of people who appreciation one another. We’ll call them communities of like-minded people. Getting in good with the right group can do wonders for you getting more Vimeo views from the right people.
Here’s a screenshot of the most popular Vimeo group categories by which have the most members as of this writing:
Getting into one of these groups and posting one of your videos to get more Vimeo views takes a great one sentence pitch. That’s all the space you have to ‘sell’ your video to the viewer. Think more like this:
And less like this:
The second one tells me nothing about the film. Why would I watch it? The first one gives me a clear idea of what the video is about, and is sure to get more Vimeo views from sharing this information quickly and accurately.
Getting on Vimeo channels
Vimeo channels are where viewers put together lists of Vimeo videos they enjoy, and leave them for anyone to view. They’re exactly like a TV channel – all the effort of finding similar content is done, all anyone has to do is push play and enjoy.
You have two options here:
- You can take your video and send it to someone who already has a popular channel. This helps you get more Vimeo views right away, but doesn’t really build and audience for you. You’re just borrowing someone else’s audience.
- You can create your own channel, include other people’s videos to start pulling their audience to you, and steadily increase the percentage of your content versus others.
The first option will obviously help you get more Vimeo views at first, the latter will help you over the long term.
Get on the Vimeo Staff Picks list
This is the ultimate way to get more Vimeo views, and one of the most difficult. The Vimeo staff picks come from people who spend way too much time watching films just like yours, and their picks reflect the best that their platform has to offer.
To get their attention, you’ll want to get your video views, comments, and shares way up before you submit to them. You can try our Vimeo views service for a quick shot, but in the end you’ll need to get it tweeted out, Facebooked up, etc. And you’ll need to actively engage and work to get people commenting.
If you manage to get the eye of Vimeo’s staff you’ll see huge numbers of Vimeo views coming your way. If you don’t manage to catch their eye, guess what? You can always submit something else! There’s a limited number of videos they select per week, keep hustling until you get there.
Using the Creative Commons to get more Vimeo views
Vimeo allows you to add a copyright to your videos which prevents theft of your ideas, stealing, and downright copying. This is great for those who want to protect their most valuable videos.
But what if you want to have people take your videos, remix them, use clips of it in their work, edit it for different reasons, or anything else they can think of and help you get more Vimeo views by mentioning where they got it from? That’s where a creative commons license comes in.
It may be unsettling to have someone take something you put your creative energy into, but you can get a lot of extra Vimeo views thanks to someone else’s work. Part of a creative commons license dictates that you have to mention the source. That should help settle your mind!
For added fun, here’s a video which made it to the Staff Picks list recently. It’s a short one, but you’ll want to watch it a second time as the creativity level on it is waaaaay high:
The exposure that the videographer gained along with his increased Vimeo views for his unique photography is undeniable!