Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. This guide will help you work smart, and show you what will actually increase your engagement levels for the long haul.
First, I’m not going to be so boring that I say “use hashtags and links.” If you’re not doing that already, please give your Twitter account to someone else. I will also be throwing some actual examples in. We’ll call it show AND tell!
Increase Twitter engagement levels in 7 easy ways
Watch your character count – 110 characters or less
You have 140 characters to make your point…but what if your fans want to retweet you, or make a comment on that retweet? I can’t count the number of times I’ve gone to retweet someone only to be thwarted by the retweet addition to their already long tweet.
Keeping your tweets to 110 characters, or even less, will keep your Twitter engagement higher as more people will give you retweets. Who wants to edit a tweet to make it fit? Broke Bloke hits a good character count here, allowing people plenty of space to follow his call to action:
— Broke Bloke (@brokeblokeblogs) February 20, 2015
Tweet more during the day
You’d think that engagement levels would be higher outside business hours, but you’d be wrong. Twitter isn’t a place that people really turn to for serious reading. It’s where they go for a break during coffee, a check-in point for lunch, and a way to avoid the monotony of the morning/afternoon commute.
The highest Twitter engagement levels occur during the 8am – 7pm time slot in every time zone. If you want even more specific information on when your Twitter audience is most active, try the Tweriod tool.
And now, for a complete contradiction: Tweet the weekend
I just stated above that there are increased Twitter engagement levels during business hours. You’d think that this would carry over to the weekend, but that’s not true.
Apparently, people need little breaks from their long two-day break from work. You can expect to see Twitter engagement level increase by as much as 30% on weekends!
Use images often
Since the introduction of rich Tweets, users have been able to go beyond the 140 character limit into the thousand words that every image is suppose to be worth. How many words a video is worth, no one has said, but they also highly increase Twitter engagement.
From our own Twitter feed, we see nearly twice as much engagement on tweets which contain photos versus those which don’t. This could be an important point after using our Twitter engagement service to get real engagement in a relatively simple way. There are photos everywhere. See how the Devumi Gorilla rolls:
— devumi.top (@devumi) February 18, 2015
Sneaker head moment: Those are OG Air Jordan ones done in Twitter colors…
Use a call to action that asks
If you’re shy about asking your users to retweet, you’re not using them to your fullest potential. They want to help you. They like you (most of them anyway), and they want other people to like them. A tweet with something as simple as “Please RT” can increase your Twitter engagement rates by as much as 28%. The study, by SocialBakers, had this breakdown:
Lifestyle tweets don’t work for brands
Maybe Nicki Minaj could get away with telling us when she’s tired and going to bed (oh, to one day be there…), but brands will not get much Twitter engagement for these boring daily moments. For one, your brand should tweet like a brand – not a person.
Dan Zarella compiled an interesting list of the 20 words with the lowest retweet levels:
Can you see the trends there? The sentences that can be put together from those words are boring; “Gonna sleep, work tommorow.” “Night, I’m tired.” “I’m bored and in bed listening to the game.” A whole lot of ‘who cares?’ there!
Call to action words have strong engagement levels
To look at the other side of Zarella’s study, words that are usually associated with calls to action have a much higher engagement level:
- please retweet
- social media
- how to
- blog post
- check out
- new blog post
Look at the sentences you can make from those and you’ll see how proactive those words are; “Please retweet our new blog post.” “Please follow our social media account.” “Check out our top 10 blog post.” The strong words, and strong calls to actions, create this engagement. Here’s the Seattle Sounder FC with a strong “Retweet this” call to action that got great engagement:
Didn’t get to pick up Steve Zakuani’s book on Saturday? We have 3 copies to give away. Retweet this to be entered! pic.twitter.com/sqMvXz8kb2
— Seattle Sounders FC (@SoundersFC) February 16, 2015
Monitor your Twitter account for the best engagement possible
All of the ideas above are proven to increase Twitter engagement levels. Try them out for your account, see how they work, and constantly monitor your results. You may find that your Twitter account for a night club actually has higher engagement levels after 8pm. Maybe your fans respond better to Vine than images.
Keeping track of these little nuances can build on top of the tips above, and make your Twitter engagement a true asset for your company. You can learn more in this social media data analysis article on our blog!
Feature image from Shutterstock user jurgenfr.