Yesterday, February 12, 2015, saw the unveiling of the new Pinterest app pins to the general public. These are an add-on to the already existing pin structure. Nothing is changing in a drastic way. The Pinterest experience is just being enhanced – especially for those who love apps.
A note; this is only rolling out for Apple apps, those with Android or Windows phones will have to be patient. All the iPhone lovers out there, and those who want to be marketing to iPhone users, this is for you!
Pinterest app pins – How do they work?
As I said, nothing is changing here with the individual pins. All that is happening is that your existing pins are having a little extra added to them. Those who enable the Pinterest app pins have a button which says “App Store” appearing next to the “Pin it” button or their pins. Nothing else changes visually.
The Pinterest app pins will have a familiar look to them – they look like the “App Store” badge that you’re used to seeing everywhere else. There’s also a small Apple logo – because they have to get their brand in there.
Once someone clicks on your Pinterest app pins they will see a pop-up window appear that is very similar to the one in the actual Apple app store. Here’s a screenshot:
Looks familiar, eh? From there, Pinterest users will be able to see all the things they expect of an Apple app – reviews, ratings, and similar apps. They can download your app as they normally would – all without ever actually leaving Pinterest itself.
Pinterest app pin users will still have to verify their Apple ID by entering their password, or by using Touch ID. This is, essentially, the App Store popping up within Pinterest, and not a ground-up rebuild. Once the user has decided to download your app or not, they can then close the App Store window and be right back where they left off in Pinterest.
A final note is that below the photo in the pin you will see a “View in the App Store” button. This will actually take users out of Pinterest and to the App store.
The new Pinterest app pins are really more for Apple, and their poor discovery options on the App store. Users have a hard time finding apps that really matter to them. I know I have only really found apps through research on websites, not the App store itself.
The Pinterest app pins will now help developers promote their apps through Pinterest, and increase the likelihood that a user will download their app. This move is all about increasing the visibility of your app – and it won’t cost you a thing. For anyone who has used our Pinterest followers service, and seen their natural followers shoot up, this is yet another excellent way to use that audience.
To quote Evan Sharp, the cofounder of Pinterest;
“We can be a really powerful service for app discovery, which is a problem that still really hasn’t been solved. Our specialty is really connecting people to the things they want to do.”
You can download the latest version of Pinterest, version 4.3, which includes the Pinterest app pins feature, right now on the App Store. For even more discoverability, follow the App Store on Pinterest, a brand new account.
At this time, it is not known how many developers will get their hands on the Pinterest App pins platform. They have a number of partners that they have started with already, no plans have been announced to expand further. But with the option of Pinterest adding a promoted Pinterest app pin feature later on, to go with Pinterest promoted pins already in play, you can be sure that this will be expanded further.