Creating a YouTube business channel puts your brand in front of the largest viewing audience in the world. There are around 800 million people all over the world who visit YouTube every month. Some are there looking for research on products and services, others are there for entertainment. Both can be reached with the right marketing plan.
To reach these potential customers you must create a YouTube business channel that caters to your audience and speaks in a way that will be heard on this particular social platform. Being able to reach just a fraction of 800 million can drive significant traffic to your website and lead to many new conversions. Here are 5 questions you should ask yourself when creating your YouTube channel.
1. What is the goal of my YouTube business channel?
As with all plans, the first step is always to know precisely what you want to do. Are you looking to highlight new products? Do you wish to drive sales of current product? Do you want to create new traffic for your website? Or do you simply want a new way to tell the story of your brand so that you can continually engage your audience?
Online clothing retailers have begun using YouTube as a way to show people how their clothes fit. They select their own employees, allow people to see them for size comparison and give it a bit of a show. It gives people closer to real life interactions with real people, not just a picture of a perfectly arranged model. How will your products best be displayed? How will the motion of video benefit your customers?
2. How many YouTube business channels does your business need?
If you’re a retailer with one product you likely only need one channel. If you’re a larger manufacturer who sells multiple types of items you may wish to have multiple accounts. This will allow you to focus on keywords, branding and target design for each type of product you sell.
3. Should I upload my commercials to my YouTube business channel?
This can be a tricky one to answer. People come to Youtube to be entertained, educated and informed. If you produce commercial which do this, then yes you should put them up. If you create commercials that are traditional marketing styles, which are overly promotional, they may be best left for their offline purposes.
Putting them up after building some good content just to see if they get a few views or comments can be done, you’ve already paid for them to be made after all. Do not make them the primary way you communicate with your YouTube followers.
4. Should you use a YouTube subscribers service to start your YouTube business channel?
When you first start your YouTube business channel you will face what may be the biggest challenge of your campaign: the number 0! When people see that you have zero, or very few subscribers and views, they see your brand as potentially untrustworthy. This is what is called ‘low social capital.’ Many businesses struggle with overcoming this and gaining their first few followers.
A YouTube subscribers packag from us is something you use when you first start out and want a jump on getting your numbers up. It has been found that this will significantly increase your natural follows and views during those first difficult months as you build content and your campaign.
5. How will I measure the success of my YouTube business channel?
Measuring your success is the most important thing you do after creating great content. YouTube has a free, built in self service analytics program. This tool is called YouTube Analytics. It keeps track of how many people watch your videos, how often they view them and even lets you know how they found your video.
Other useful data tracked includes:
- Number of subscribers
- How many likes, dislikes
- How many comments you have
- The number of share each video gets
- Tracking most popular content
Being able to follow this data, and taking the time to understand it, can help you learn what strategies are working and what content connects with your audience.
Stay tuned to this blog for further YouTube basics for small business in an ongoing series. This is your chance to go from a complete YouTube n00b, to viewed more often than a kitty with a mean face!