Organizing a tweet chat on Twitter can help your business not only drum up interest amongst your followers, getting them to hit the ‘Retweet’ button, but it can also draw the attention of those well outside of your usual sphere.
But what is a tweet chat and how do you organize one properly? I’ll walk you through it so you can take advantage of this interesting marketing concept.
What is a Tweet Chat?
First, a tweet chat happens on Twitter using standard tweets. The tweets are organized by use of a hashtag. The person hosting the tweet chat determines what the hashtag will be and lets everyone know well in advance, often using the hashtag with regular tweets that explain the event before it happens – like handing out invitations to a party during a regular conversation.
The tweet chat will be arranged for a certain time, they are not spontaneous. The host will usually set the agenda to be discussed, appoint a speaker to lead the discussion if they don’t do it themselves, and determine how the conversation will go – this can include following a schedule of topics to be discussed or what the end time will be, or opening the floor up to questions.
Once the tweet chat begins at the prearranged time, users will begin sending out tweets on the topic using the appropriate hashtag. As an example, if someone is hosting a twitter chat about Kanye West, and they want to use the hashtag #Yeezy, everyone who wants to be part of it will have to use the hashtag #Yeezy on each tweet that they want to include in the twitter chat.
How to host a tweet chat for your business
Ok, so you talk to a bunch of people, tell them the where and when, and get them to join your twitter chat. Easy, right? If you’ve ever been to a party with poor planning, you’ll know that it takes work to get people to show up.
Here are the tips you should follow to make your Twitter chat a success, and drive new followers to your account and increase your followers:
- Create a hashtag that is specific to the tweet, don’t use one that you’re already using for your regular marketing.
- Have your schedule done well in advance, at least a month. Put together a webpage for the event on your website, include the following information:
- Date and time
- The topic to be covered
- The Twitter account that is hosting it
- Hashtag that is being used – try and make it stand out
- Any special guests that are joining, put their Twitter handles up too
- Sign up for a tweet chat tool such as Storify or Twubs. These will help you organize and store the chat for later
- Promote the chat on every online profile you have in the weeks leading up to the event
- For the last few days before it starts, advertise it about once an hour on Twitter
- Get ready with around 10-15 pre-written tweets that will be there when lulls happen during the tweet chat
- Mention to your followers that you want them to upload photos, infographics and other visual aids to make the tweet chat look interesting visually, have some of your own ready as well
- If appropriate, have a poll ready – this can be a chance to gather valuable data on your followers
- Once the tweet chat is all over, read everything, make some conclusions and write a blog post or new webpage that summarizes everything discussed. Don’t forget to promote these on all of your social media channels
Make your tweet chat count
The important thing to always consider is that Twitter does not exist in a vacuum. Your other social media channels will like to find out that this is going on, participate and hear about it after it is over. Maximize your potential, both before and after, by spreading the content out over all of your social media platforms.