One of the absolute filthiest places on the internet is not, as you’d expect, a website with three x’s associated with it. Believe it or not it is the YouTube comments section. For years now they have been done through unverified accounts, basically anonymously, and this brought out the worst in people.
Some of the worst bile in the world was spilled all over YouTube comments and the billion dollar company has decided to do something about it. YouTube, owned by Google, is now to only allow comments that are either linked to a Google+ account or their own YouTube channel.
NBC touched on it lightly in their conservative major network way. We’ll be looking at it a bit closer and take the time to consider what it means for your business.
Why do YouTube comments now have to be linked to a Google+ account or channel
The hope is that some of the worst offenders on the site will be shamed into not saying a rude comment in the first place. With their real name attached to the account, their email account, and a social profile (Google+) all linked…hopefully they’ll think twice.
There is also now greater accountability for following up on ugly YouTube comments as the social media giant has an account which they can trace comments to and follow up with the perpetrator. Sounds like internet policing, and frankly it is well overdue.
How to make YouTube comments with this new feature
To make a YouTube comment now you click on the comment box, as usual. You will then be directed to use your Google+ account or make your own channel. The new YouTube channel will be connected to your Google+ account and Google email.
As you can see in this screenshot I’m already signed into Google (internet junkie here!) and ready to comment. The dialogue box tells us more about what happens after we make the YouTube comment:
Smarter sorting shows YouTube comments from people you in know in Google Circles. You can switch between ‘Global’ and ‘Personal’ comments to see the different comment levels
A new format and votes up increase engagement and highlights important messages better
You can choose to publish your comments to Google+, click the already checked box if you only want to publish your YouTube comment on YouTube
What does the cleaning up of YouTube comments mean for your business
The internet can be an ugly ugly place. It gets so bad that people even write songs about it, such as Macklemore’s ‘Same Love’ wherein he comments: “Have you read the YouTube comments lately? ‘That’s so gay’ gets dropped on the daily.” And Macklemore chose a tame common saying for his song!
Businesses have been hesitant to enter into the social media arena, especially YouTube, specifically because of the fact that they don’t want to manage these vile comments. Having a great video for your business with an ugly comment under it can:
- Lead to a poor image if managed improperly
- Turn off conservative YouTube followers
- Start a fight that doesn’t need to be had when you just want to promote your product
- Be difficult to follow up on when it’s a customer service issue
After all that hard work building your subscriber list, and gaining new YouTube subscribers via our service, for your channel, the comments could ruin it all and turn people off. This should lessen now as people will be less likely to say just whatever hate filled thing they want.
I, for one, applaud this act by YouTube and Google. If this begins to clean up the notoriously dirty site and make it more useable for it’s users and businesses we’ll all benefit. Best of all, YouTube comments are no longer a place for anonymous cowards to spew hate.
A hidden benefit of this happens over on Google+. Let’s face it, this hasn’t been a successful social media site at all. But with the increased relevance of this, along with the new authorship standards, Google+ may one day actually be relevant!
UPDATE: For more on the YouTube and Google+ comment integration, see this post: The Continued Backlash over Goggle+ and YouTube Comment Integration
Feature image via Photo Africa / Shutterstock