SEO or PPC? Which Web Marketing Strategy is more Effective?

PPC: * PPC allows more control over flexibility of budget * PPC allows adjustments to be made on short notice * PPC results are seen more quickly than with SEO * Very few changes to the website are required with PPC * PPC brings more targeted leads to the website * PPC is a great way to support short-term promotions * If a business is already number 1 in SEO, PPC can remove advertising space from competitors. * PPC has 1.2 times SEO’s conversion rate SEO: * SEO is crucial in terms of a long term strategy for online businesses * SEO gets 7 times more clicks than PPC. More website...

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SEO without Breaking the Bank

To find love with Google you must find love with your readers and this is easily achievable if you give them both what they want. There are millions of people looking for solutions to their problems everyday and the search engines are looking to provide them with these answers. This is where you can be loved by both parties, your only task is to make it easy for everyone to find your solutions and there are some simple steps to achieve this. Speak in the language of your readers and you will meet them half way, after all the words they are to using to open the door to their solution are the...

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Link Building Basics

Link building is the process of creating inbound links to ones own website. It is probably one of the quickest and best ways to increase your website’s popularity. Inbound links also known as backlinks are incoming links to your site. Search engines look at the number of these links to judge how popular a site is. The amount of inbound links to your site is important but there are many other factors that are also looked at such as the quality and relevance of that incoming link. Link popularity is one of the largest factors that search engines look at to rank sites accordingly. In the...

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